Resume

Skills: writing (everything), editing (everything), marketing (content and strategy), content management, project management, delighting customers and audiences, cross-departmental collaboration, instructional design, marketing tools (Google Analytics, Marketo), various CMS and LMS platforms, social networks (Twitter, YouTube, Facebook), Microsoft Office, Google Apps, and applying curiosity and enthusiasm to everything I do.

 

AWARDS AND CERTIFICATIONS

MVP Award – Office Servers and Services – Microsoft, January 2016

Pragmatic Marketing Certified, Level One, November 2016

Google Apps Certified Administrator, January 2016

 

EXPERIENCE

Customer Marketing Manager, BetterCloud • Dec 2015 – July 2016

  • Owned all customer communications, including lifecycle emails, product launch collateral, direct mail packages, and web content
  • Facilitated customer engagement events, including panels, webinars, and in-person meetups
  • Shared customer stories through written and video case studies and press opportunities
  • Generated sales enablement materials and competitive analysis
  • Built customer reference and reward program, including pre-sale incentives and post-sale analytics
  • Led implementation and launch of new user community

 

Content Marketing Manager, BetterCloud • Oct 2014 – Dec 2015

  • Wrote, edited, produced, and published daily content related to Microsoft Office 365, including 250 how-to videos and 275 posts
  • Wrote daily newsletter and grew subscriber base from 0 to 10,000+ in 6 months
  • Tracked web and email analytics with Google Analytics and Marketo
  • Managed web content and optimization; increased weekly pageviews from 0 to 20,000 per week in 1 year, with 75% of visits coming through organic search
  • Owned social media communication on Twitter, Facebook, LinkedIn, Google+, and Yammer

 

Content Manager & Content Editor, Microsoft • July 2012 – Oct 2014

  • Provided end-to-end content management for global training projects
  • Wrote and edited written and visual content to adhere to business standards, using Microsoft Office suite and Camtasia
  • Published content across multiple digital platforms, including Microsoft SharePoint, internal Microsoft knowledge bases, public-facing support sites, and YouTube
  • Created instructional documentation and templates

 

Corporate Trainer, Next IT Corporation • Oct 2008 – July 2012

  • Developed and led e-learning and classroom-style solutions for clients and internal teams
  • Designed and produced content for clients and internal teams, delivered on various Learning Management Systems
  • Wrote new instructional documentation and enhanced existing training curriculum
  • Managed training projects; tracked and reported on project performance

 

Application Analyst, Next IT Corporation • June 2007 – Oct 2008

  • Designed, developed, implemented, and maintained Natural Language Model using XML-based applications (proprietary natural language processing software)
  • Analyzed end-user input and wrote knowledge base/web content
  • Communicated regularly with clients to ensure adherence to schedule and change requests

 

EDUCATION

Bachelor of Arts in English, Gonzaga University, cum laude, 2007